Uncap A Fresh Adventure
Adventure is calling...but who really has time to go?
To create excitement around Irish Spring’s new National Park-inspired body washes at Walmart, we invited Gen X & Millennial men, stuck in their daily grind, to “Uncap a Fresh Adventure”. Our interactive AR experience let them enjoy the thrill of the outdoors—without ever leaving home.
Client
Irish Spring
Media
AR Experience, Digital, Social, OOH
Team
Take a peek at how we brought the campaign to life.
Our shoppable AR experience allowed them to explore breathtaking vistas. And when their visual journey ended, we let them experience it for real driving them to the brand page to add these bad boys to cart.
But digital, wasn't the only route.
We intercepted their daily routines with social, radio, out-of-home, scented bag inserts in pickup & delivery orders, calling them into the wild.
Irish Spring, a brand known for its Original scent and not for its ‘scents of discovery,’ was back on the radar. We gave shoppers a fresh reason to take notice and the results were loud and clear.
