It All Starts Aquí
Generations of Hispanic families have relied on Colgate-Palmolive for the little things that matter most. We reminded them that our brands are here to help honor traditions and create new ones— from brighter smiles to sparkling homes, “It All Starts Aquí” (It All Starts Here).
Client
Colgate-Palmolive
Media
Retail Activation, In-store Displays, Digital
Team
CD: Katie Pribylshay, AD: Rachel O'Brien
The Challenge
How do you shift shopper perception from "products my abuela used" to "must-haves for my family today?"
It was all about helping them envision our products as part of their future.
We met shoppers where they were and activated at five Walmart stores. We showcased our brands in the rooms of a modern and authentic Hispanic home, with custom illustrations by Mexico City-based Alejandra Ballesteros.
Shoppers engaged with our brands at product sampling stations, captured memories at our photo booth and enjoyed delicious, Hispanic treats.
We made every shoppable moment count, connecting with them at every turn.
The results? A campaign that truly landed.
“It All Starts Aquí” hit home with shoppers, driving next-level sales, drawing in first-time buyers and showing them that Colgate-Palmolive will help celebrate their family every day by seamlessly fitting into their modern lives.
More Tactics: Banners, Email, Brand Page
