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It All Starts Aquí
Throughout generations, Hispanic families have made Colgate-Palmolive brands a part of their home, relying on them for the little things that matter the most. We reminded shoppers that we’ll continue being there to help honor their family’s traditions and create new ones. From brighter smiles to sparkling homes—It All Starts Aquí (It All Starts Here).
Client
Colgate-Palmolive
Media
Retail Activation, In-store Displays, Digital
Team
CD: Katie Pribylshay, AD: Rachel O'Brien
Wins
Hispanic Heritage Month Walmart Shopper Event
We activated It All Starts Aquí at five Walmart stores with a strong Hispanic presence, featuring product sampling, a photo booth, and delicious food for shoppers to enjoy and create memories.
Digital Banners & In-store Display
Brand Page
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