MyGerberBaby Rewards
We teamed up with Gerber’s Photosearch contest and Walmart for a shopper campaign that turned parenthood into a more rewarding experience. Shoppers could upload their Walmart receipts to earn points on Gerber purchases, unlocking exclusive rewards and benefits.
Client
Gerber Baby Foods
Media
Rewards Campaign, Social Posts, Landing Pages, In-Store Diplays
Team
CD: Lainey Chinquist
CW: Kathryn Greer
ADs: Nikkie Menozzi, Ashley Nixon, Kiah Gummeringer
Social Posts
Instagram posts boosted awareness of the #MyGerberBabyWalmart program, with a special endorsement from MyGerberBaby Photosearch 2021 winner, baby Zane!
Rewards Landing Page
Various digital tactics drove shoppers to the microsite, where baby Zane prompted their next steps—helping them register, upload receipts, earn rewards and access 24/7 expert care.
In-Store Displays
In-store displays reminded shopper to get rewarded on their purchases.
