Don’t Be a Bystander
Summer 2020, at the peak of the pandemic, was anything but dull for me.
As part of VCU’s AdCamp, we designed a 5-year multimedia campaign to drive awareness and donations for the International Center for Missing and Exploited Children, by asking an important question: Are you comfortable being a bystander?
Client
International Center for Missing & Exploited Children
Media
Digital Tactics and In-store Displays
Team
Strategists: Taylor Ross, Carice Coleman
ADs: Evangeline Zarpas, Javed Eid
CWs: Lauren Thomas, and Ian Walker
Watch our case study video to see how we got people to look at a largely ignored issue, right in the eye.
Brand Partnership
We proposed a partnership with We're Not Really Strangers to create an expnsion pack that sparks meaningful conversation.
Interactive OOH Ads
Interactive out-of-home placements encouraging people to tap and donate the price of a bus or train fare, with the "mouth-tapes" vanishing after their contribution.
Unskippable Youtube Prerolls
Unskippable Youtube pre-rolls of survivor's sharing their stories to help create awareness around the issue.
Fundrasing Initiative
Building on ICMEC's UEFA partnership, we launched the "Kick Complicity" event to raise awareness and drive donations, with part of ticket sales supporting the cause.
